Facebook Pocket TVC

motion-gfxeditorial
Written By elemenopi

Clients: bose, coca-cola
agency: facebook
role: editor, technical lead

As companies shifted from television to mobile, Facebook’s PocketTVC initiative aimed to adapt high-budget TV commercials for smaller screens without compromising quality.

As the technical and creative lead during the R&D phase, I was responsible for gathering and managing client assets, ensuring their usability for reuse in the new format. I also handled the editing of the spots and, in many cases, recreated motion graphics, titles, and other essential visuals to optimize them for mobile. Working with brands like USAA, Coca-Cola, Bose, Disney, and TD Bank, I helped launch PocketTVC, setting a new standard for mobile video advertising.

Bose “Get Closer”

Original Spot

Pocket TVC "Vertical"

Pocket TVC "Split"

Pocket TVC "Strobe"

Coca-Cola “A Coke for Christmas”

Original Spot

Pocket TVC "Santa"

Pocket TVC "Shop Girl"

Pocket TVC "Mom"

elemenopi

Welcome to elemenopi. We blend art and technology to create visual experiences for brands and storytellers. Our studio caters to a wide range of visual design needs, from effects and creative design to animation, photography, motion graphics, editing, and previsualization.

Our goal is to bring your vision to life, transforming your ideas into impactful visuals that captivate and inspire your audience.

https://www.elemenopi.studio
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